​Dressing Your Walls Since 2011: The Wallpaper Company Story
The Wallpaper Company is a family-owned business founded in 2011 on the core values of work ethics, integrity, and artistic vision. Headquartered in Miami, we have evolved from a local boutique into a premier regional network of showrooms and sales representatives serving residential and commercial clients worldwide.
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Our mission is to provide an unparalleled design experience—from personalized consultation and curated product selection to flawless, professional installation. We don’t just sell wallcoverings; we transform environments.
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A Legacy of Excellence: Key Projects
Our portfolio reflects a proven track record of delivering bespoke solutions for global icons and industry leaders.
High-Profile Project Spotlight
​Trusted by world-class athletes and artists, we define luxury living through high-end wallcovering artistry.
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Global Icons: Completed major residential projects for soccer legends Lionel Messi and Sergio Busquets (2024).
Music & Art: Transformed the homes of Jason Derulo (2018) and artist Ricardo Arjona (2017).
Sports Legends: Designed private residences for Alex Rodriguez (2016), Carlos Arroyo (2021), Rodolfo Pizarro (2021), and MLB stars Miguel Rojas, Sandy Alcantara, and Marc Buoniconti.
Commercial & Government Landmarks
We provide high-performance, durable solutions for prestigious corporate and public spaces.
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Corporate & Tech: Completed the Google Latam Offices (2022) and the iconic 407 Lincoln Road building in Miami Beach (2025).
Public Sector: Modernized City Halls for Miramar (2024) and Sunny Isles (2022).
Hospitality: Long-term partners for Sushi Sake (Florida-wide) and Baires Grill (Doral & New York). Other notable projects include JW Marriott Brickell, Magic City Casino, and Paradise Plaza in the Miami Design District.
Our Brands & Innovation
As we grew, we launched specialized brands to meet the evolving needs of the design community:
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The Wallpaper Company: The Authority in Installation & Project Management. While we curate the world's finest materials, our true product is the finished wall. Our team of certified master installers ensures that every roll is applied with surgical precision.
Guimar Urbina Home: Our signature luxury brand, featuring sophisticated textures, wood veneers, and acoustic solutions. Guimar Urbina Home is where high-fashion meets the interior. This brand is dedicated to the "Designer’s Vision," offering exclusive collections that push the boundaries of texture and material.
Dress Your Wall: Our dedicated commercial-grade brand focused on high-performance vinyls and durability. Dress Your Wall is our dedicated "Performance Brand." Built for durability without compromising on aesthetic impact, it is the choice for architects and contractors who need "Custom Made Easy" solutions for high-traffic environments.
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Material Bank Partner: Our collections are now readily available to a global network of architects and designers through Material Bank.
Milestones of Growth
2011: Officially launched on Biscayne Boulevard, Miami.
2015–2019: Expansion to showrooms in South Miami, Boca Raton, and Hallandale.
2020: Opened our centralized distribution center and launched the Dress Your Wall brand.
2021: Relocated our flagship studio to the prestigious Miami Design District.
2025: Celebrated a milestone of 1,000+ verified reviews across Google and Houzz, maintaining our commitment to customer satisfaction.
The Evolution of Style: Collection History
From natural textures to high-tech contract materials, our collections set industry trends.
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Recent Launches (2024-2026): Textures and Clay by Guimar Urbina Home; Guimar Urbina Vol. 3.
Signature Series (2021-2023): Guimar Urbina Luxe, Aruba, and Urban II.
The Foundations (2016-2020): Modern Surfaces, Mica, Cork, Contract Vol. 1 & 2, Tulum, and Miami.
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The Visionary Behind the Walls
A message from our President, Guillermo
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The Wallpaper Company was born from a singular observation: in the world of high-end South Florida real estate, there is a massive chasm between a beautiful design concept and a flawless technical execution.
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With a background rooted in the intersection of architecture and real estate development, I founded this company in 2011 to bridge that gap. We don't just curate world-class substrates; we engineer the 'Turnkey Result.' From our Flagship Innovation Lab in the Design District to our specialized Technical Labs across Miami, my mission has remained the same: to protect the investments of our clients through master-level craftsmanship and an uncompromising standard of service.
When you choose The Wallpaper Company, you are choosing a legacy of accountability—from the first measurement to the final seam.
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Featured in Voyage Miami: Read the "Rising Stars" Interview – The Journey of The Wallpaper Company
Professional Network: Connect with Guillermo on LinkedIn for Industry Insights
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