PRESS RELEASE: The Wallpaper Company Selected by PayPal for Global Case Study on Luxury Retail Innovation

2 days ago
2 min read

MIAMI, FL — April 2026 — The Wallpaper Company, South Florida’s premier destination for high-end wallcoverings and master installation, is proud to announce its selection as a featured success story in a global case study by PayPal (NASDAQ: PYPL).

The study, titled "High-style, high-volume sales, simplified by PayPal Open," highlights how The Wallpaper Company has revolutionized the luxury interior design industry by integrating high-tech payment solutions with artisanal craftsmanship.

Bridging the Gap Between Design and Digital Security

In a sector often characterized by manual invoicing and slow project cycles, The Wallpaper Company has set a new benchmark. The PayPal feature explores how the firm—led by founders Guillermo and Guimar Urbina—leveraged PayPal’s "Open" ecosystem to achieve a 10x increase in back-end efficiency and a 15% boost in quote-to-payment conversion.

"For high-value custom sales where the average transaction exceeds $2,500, client trust is the ultimate currency," says Guillermo Urbina, President of The Wallpaper Company. "PayPal provides that peace of mind. Whether we are working with a homeowner in Pinecrest or a developer in the Design District, our partnership ensures that the financial experience is as polished as the final installation."

Key Highlights from the PayPal Case Study:

The "Turnkey" Advantage: How the firm manages complex logistics—from design consultation to master hanging—supported by a seamless digital workflow.
Expansion & Growth: A look at the company’s strategic journey from a two-person startup to 22 employees across four luxury showrooms in Boca Raton, Hallandale Beach, South Miami, and the Miami Design District.
Market Leadership: How The Wallpaper Company achieved over 1,000+ verified 5-star reviews by focusing on customer convenience and secure, flexible payment options like "Pay Later" and QR-code checkout.

A Legacy of Excellence

This recognition by a global fintech leader follows a string of milestones for the firm, including its recent relocation of the Flagship Innovation Lab to the prestigious Miami Design District and its ongoing partnership with the Material Bank platform for the A&D community.

"Having PayPal recognize us as a competitive leader in the home and decor space validates our mission," added Urbina. "We aren't just selling wallpaper; we are engineering a better way to design."

Read the Full PayPal Case Study here: The Wallpaper Company: High-value sales with PayPal Open

Learn more about our Founder’s Journey: Voyage Miami: Rising Stars Series featuring Guillermo Urbina

Connect with us for Industry Insights: Follow Guillermo on LinkedIn

About The Wallpaper Company

Founded in 2011, The Wallpaper Company is South Florida’s leading authority on luxury wallcoverings. With four designer showrooms and a dedicated team of master installers, the company provides turnkey solutions for the world’s most prestigious residential and commercial projects, including Google LatAm HQ and elite private estates.