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Privacy Policy

At The Wallpaper Company, accessible from https://www.thewallpapercompany.com, the privacy of our visitors is one of our main priorities. This Privacy Policy document outlines the types of information collected and recorded by our platform and how we utilize it across our digital channels and South Florida showrooms.

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If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us at privacy@thewallpapercompany.com.

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1. Information We Collect

We collect personal data that you voluntarily provide to us when expressing an interest in obtaining information about us or our products, subscribing to marketing, booking an appointment, or otherwise contacting us.

  • Contact Information: We collect your first and last name, email address, phone number, and postal or physical address when you fill out forms on our website (such as our core collections page, request an appointment form, or sample requests).

  • Professional Identity: For trade accounts, we may collect your business category (e.g., Interior Designer, Architect, General Contractor) to route your inquiry to the appropriate specialized design consultant.

 

2. How We Use Your Information

We use the information we collect or receive to facilitate your design consultations and optimize our services. This includes:

  • Routing appointment and sample requests directly to our closest localized showroom (Miami Design District, Boca Raton, Hallandale Beach, or South Miami).

  • Responding to inquiries, offering client support, and sending transactional text or email notifications regarding custom mural scaling, dye lot variations, or fabric delivery updates.

  • Analyzing traffic and tracking performance to prevent advertising inefficiencies.

 

3. Log Files, Cookies, and Tracking Technologies

The Wallpaper Company follows a standard procedure of using log files and digital tracking scripts. These collect internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date/time stamps, and referring/exit pages.

We use tracking pixels and identifiers (such as Google Analytics 4, Google Ads conversion tags, and Meta Pixels) to analyze demographic trends and manage localized advertising parameters. This information is not linked to any data that is personally identifiable on the public web.

 

4. Third-Party Privacy Policies & Advertising

Our Privacy Policy does not apply to other advertisers or external websites. We advise you to consult the respective Privacy Policies of these third-party servers for more detailed information.

You can choose to disable or customize cookies through your individual browser options or via our on-site Consent Management Banner.

 

5. CCPA/CPRA Privacy Rights & Florida Digital Bill of Rights

Under regional privacy frameworks, including California privacy acts and the Florida Digital Bill of Rights (FDBR), consumers are entitled to specific guarantees. As a user, you have the right to:

  • Request that a business disclose the categories and specific pieces of personal data collected about you.

  • Request that a business delete any personal data about the consumer that a business has collected.

  • Opt-out of the sale or sharing of your personal data for cross-context behavioral advertising.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

 

6. Data Security

We implement appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please also remember that we cannot guarantee that the internet itself is 100% secure. Transmission of personal information to and from our services is at your own risk.

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