Refining the Value of Home: The Wallpaper Company President Featured in Voyage Miami
- Guillermo
- Dec 3
- 2 min read
The Wallpaper Company is pleased to share that our President, Guillermo Urbina, was recently featured in Voyage Miami’s "Rising Stars" series. The interview offers an in-depth look at the philosophy that has made The Wallpaper Company a leader in the South Florida design market: the intersection of high-end aesthetics and strategic economic investment.
The Value of Home: A Vision Rooted in Real Estate Economics
Unlike traditional design firms, The Wallpaper Company was founded on a deep understanding of the financial lifecycle of real estate. As Urbina notes in the feature, his background allowed him to observe a fundamental flaw in how homeowners were being advised to treat their properties. For years, the market encouraged "quick-fix" mentalities—treating the value of home as short-term commodities to be flipped rather than long-term sanctuaries.
However, as interest rates shifted and housing inventory tightened, Urbina recognized a new reality. Millions of homeowners found themselves "stuck" in their current mortgages, yet living in spaces that no longer met their needs. This realization became the catalyst for his "Aha!" moment: the most valuable investment a homeowner can make is not in what the market might pay tomorrow, but in the daily quality and long-term resilience of the home they own today.
The "Renovate Over Relocate" Movement
Under Urbina’s leadership, The Wallpaper Company has become the primary advocate for the "Renovate Over Relocate" movement. In an era where moving is often a stressful and expensive gamble, Urbina champions the idea of investing capital back into one’s current property.
The company's mission is built on the belief that premium wallcoverings are not merely a luxury expense, but a significant capital improvement. By focusing on high-impact, permanent design solutions, The Wallpaper Company helps clients achieve:
Financial Resilience: Creating durable, perceived value that maintains its edge in any market cycle.
Emotional ROI: Transforming living spaces into personalized sanctuaries that provide stability and comfort amidst external economic volatility.
A Commitment to Craftsmanship
In his conversation with Voyage Miami, Urbina was candid about the challenges of the industry—specifically the struggle to scale high-end craftsmanship in a fast-paced world. He emphasized that The Wallpaper Company has intentionally prioritized quality and long-term reputation over rapid expansion. Every project is viewed as a commitment to the client’s home, requiring a level of precision and "white-glove" service that only a highly trained, dedicated team can provide.
The Wallpaper Company invites our clients, partners, and followers to read the full interview to learn more about the mission driving our brand forward.
Comments